Australia is poised to introduce new legislation empowering social media users aged 16 and older to opt out of algorithm-based content feeds. This initiative, named “my feed, my way,” aims to enhance user control over online experiences by allowing individuals to view posts exclusively from people, pages, and groups they actively choose to follow. In addition, social media platforms will be required to prompt users to select their preferred feed settings. The government asserts that these measures are designed to mitigate exposure to harmful and divisive online content while shifting control from technology companies to the users themselves.
As part of the proposed legal framework, companies that do not comply with these new regulations could face fines exceeding A$100 million. Additionally, the legislation seeks to establish a broader digital duty of care for minors under 18. This would obligate social media services, online games, apps, and AI chatbots to implement measures against specific types of harmful content. The proposal also aims to bolster the enforcement capabilities of Australia’s online safety regulator, granting it the authority to issue removal notices to platforms and requiring companies to document their efforts to tackle online safety challenges.
Prime Minister Anthony Albanese has emphasized that the reforms are intended to shift online control away from major technology companies towards individual users. The government plans to present this legislation to Parliament before the Christmas period. However, the proposal is expected to undergo rigorous scrutiny and negotiation. While some advocates argue for stronger safeguards and more stringent penalties, the opposition has expressed concerns that the measures might grant the government excessive control over online content.
This legislative effort is part of Australia’s broader strategy to increase regulation of major technology platforms and enhance protections for young people in the digital realm. The initiative reflects growing concerns about the influence of algorithm-driven content on social media and its potential impact on users, particularly younger audiences. By implementing these changes, the government aims to create a safer online environment and ensure that users have greater autonomy over their digital interactions.